A yearly NFL tradition is about to take place: the draft. Professional football is big business, with big money involved. In 2013, the NFL topped $9 billion in revenue, and commissioner Roger Goodell has a goal of annual revenue surpassing $25 billion by 2027.
Who a team selects with specific draft picks represents an investment of millions of dollars and can affect their on-field success for years to come. A bona fide star can spur a team to victory, packing a stadium, which increases concession sales, parking revenue and more. When merchandising is considered, a $20-million investment in a player can pay off.
Conversely, when a team selects the wrong player, it can cost them dearly. Not only do they miss out on a game- and franchise-changing personality, the investment in time and money the team makes on the wrong player is lost as well. Reaching for and overpaying a player can continue to impact a team years after the player washes out of the league.
When millions of dollars are involved, nothing is left to chance. College players hoping to break into the professional ranks undergo profiling that would make the NSA proud. The dossier a team collects on ...