Privacy Policy

Privacy Policy
Version 1.3
Last Revised: March 3, 2018

We at Genetic Veterinary Sciences®™, Inc. d/b/a Paw Print Genetics®™ ("Paw Print Genetics", "us", "our", and "we") are committed to protecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding the Personal Information (as defined below) we collect from users of our website, located at or, ("Site") and our genetic testing services for dogs (collectively, with all other services provided through the Site, the "Services").

  1. User Consent. By submitting Personal Information through our Site or Services, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Information in accordance with this Privacy Policy.
  2. A Note About Children. We do not intentionally gather Personal Information from visitors who are under the age of 13.
  3. A Note to Users Outside of the United States. Your Personal Information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of Personal Information may be less stringent than the laws in your country. You hereby consent to the processing of your Personal Information in this way.
  4. Types of Data We Collect. "Personal Information" means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. "Anonymous Data" means data that is not associated with or linked to your Personal Information; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Information and Anonymous Data, as described below.
    1. Information You Provide to Us.
      • When you create a user account ("Account"), we will collect information from you, including the following: your first and last name, e-mail and mailing addresses, phone number, user ID and password.
      • When you activate the genetic testing kits for dogs on our Site, we will collect information about your dogs to be tested, including call name, breed, age, and sex. Our third party payment processor will also collect all information necessary to complete the transaction, including your name, credit card information, billing information and shipping information.
      • If you make available certain files or messages through the Services, we will collect that information and may associate that information with your Account.
      • If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.
      • When you participate in one of our surveys, we may collect additional profile information.
      • When you comment on one of our blogs on our Site, we will collect your first and last name and email address. Your first and last name (or an alias or nickname chosen by you) and the information contained in your blog comment will be public and stored on our servers.
      • Upon completion of a genetic test, we will store test results in association with your Account.
      • We may also collect Personal Information, such as at other points in our Site that state that Personal Information is being collected.
    2. Information Collected via Technology.
      • To make our Site and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.
      • We may use cookies, tracking pixels and URL information to gather information regarding the date and time of your visit and the information for which you searched and which you viewed. "Cookies" are small pieces of information that a website sends to your computer's hard drive while you are viewing a web site. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. Persistent Cookies can be removed by following Internet browser help file directions. "Tracking pixel" is small transparent graphic image (usually only 1 pixel) that we place on our Site that is used to collect information about the pages you view and when you view them.
      • We use or may use tools provided by Google such as AdWords, AdSense, and Google Analytics for Display Advertisting to collect information about how you use and interact with our Site and Services. For these tools, we use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to enhance the usability of our site as well as advertise. These cookies gather information such as the pages you visited, your IP address, a date/time stamp for your visit and which site referred you to the Site. The following lists how these cookies are used and provides additional disclosures related to these products.
        • Remarketing, AdWords, and AdSense. We advertise online and leverage these cookies to inform, optimize, and serve ads based on your past visits to this website. These could be in the form of advertisements on Google search results pages, third-party sites, and could relate to users who visited our site and did not place an order. We follow Google's policy for advertising based on interests and location. Through this process we do not collect personally identifiable information (PII) including, but not limited to, email addresses, telephone numbers, and credit card numbers and do not associate such information with remarketing lists, cookies, data feeds, or their anonymous identifiers.
        • Impression Reporting and/or DoubleClick Campaign Manager. We report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site.
        • Demographics and Interest Reporting. We use interest-based advertising or third-party audience data (such as age, gender, and interests) with Google Analytics to gauge how and where we focus interest-based advertising
        Google provides documentation for their policies and principles on advertising. You can opt out of Google's advertising tracking cookie by using Google Ads Settings and by visiting the Network Advertising Initiative opt-out page. You may also choose to install the Google Analytics Opt-out Browser Add-on, a tool developed by Google to provide you more flexibility in controlling data that is collected by Google.
  5. Use of Your Personal Information
    1. General Use. In general, Personal Information you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We may use your Personal Information in the following ways:
      • to facilitate the creation of and secure your Account;
      • to identify you as a user;
      • to improve the Site and Services;
      • to provide the Services you request
      • to communicate with you, including regarding the status of the genetic tests you ordered;
      • to improve the quality of the experience when you interact with our Site and Services;
      • to send you a welcome e-mail to verify ownership of the e-mail address provided when your Account was created;
      • to send you administrative e-mail notifications, such as security or support and maintenance advisories;
      • to respond to your inquiries related to employment opportunities or other requests;
      • to make telephone calls to you, from time to time, as a part of secondary fraud protection or to solicit your feedback; and
      • to send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes of Company.
    2. Creation of Anonymous Data. We may create Anonymous Data records from Personal Information by excluding information (such as your name) that make the data personally identifiable to you. We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. Company reserves the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties in its sole discretion.
    3. Mixing Identifiable and Anonymous Data. We will not merge personally-identifiable information with non-personally identifiable information previously collected from Google's Display Advertising features.
  6. Disclosure of Your Personal Information. We disclose your Personal Information as described below and as described elsewhere in this Privacy Policy.
    1. Third Party Service Providers. We may share your Personal Information with third party service providers including to provide payment processing services for the Site and the Services.
    2. Affiliates and Acquisitions. Genetic Veterinary Sciences, inc., DBA Paw Print Genetics also owns Canine HealthCheck and Paw Print Pedigrees brands, logos and websites. Although we currently do not have subsidiaries, joint ventures, or other companies under a common control (collectively, "Affiliates"), we may in the future. We may share some or all of your Personal Information with these Affiliates, in which case we will require our Affiliates to honor this Privacy Policy. If another company acquires our company, business, or our assets, including pursuant to a bankruptcy transaction, that company will possess the Personal Information collected by it and us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.
    3. Other Disclosures. Regardless of any choices you make regarding your Personal Information (as described below), Company may disclose Personal Information if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on Company; (c) to protect or defend the rights or property of Company or users of the Services; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or Terms of Use.
  7. Third Party Websites. When you click on a link to any other website or location, you will leave our Site and go to another site and another entity may collect Personal Information or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites.
  8. Your Choices Regarding Your Personal Information
    1. Choices. We offer you choices regarding the collection, use, and sharing of your Personal Information.
      1. We will periodically send you free newsletters and e-mails that directly promote the use of our Site or Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to "opt-out" by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below).
      2. Despite your indicated e-mail preferences, we may send you service related communication, including notices of any updates to our Terms of Use or Privacy Policy.
    2. Changes to Personal Information. You may change any of your Personal Information in your Account by editing your profile within your Account. If you need to make any changes after ordering a testing kit, you may contact us at the address set forth below. You may request deletion of your Personal Information by us, but please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may retain your information for fraud prevention or similar purposes.
  9. Security of Your Personal Information. Company is committed to protecting the security of your Personal Information. We use a variety of industry-standard security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure. We also require you to enter a password to access your Account information. Please do not disclose your Account password to unauthorized people. If you exceed a maximum number of log-in attempts, your Account will be locked until you call us to unlock it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while Company uses reasonable efforts to protect your Personal Information, Company cannot guarantee its absolute security.
  10. Contact Information. Company welcomes your comments or questions regarding this Privacy Policy. Please e-mail us at or or contact us at the following address or phone number:

    Paw Print Genetics
    220 E. Rowan, Suite 220
    Spokane, WA 99207
    (509) 483-5950

  11. Changes to This Privacy Policy. This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your Personal Information, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our Site. Any changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Site. These changes will be effective immediately for new users of our Service. Please note that at all times you are responsible for updating your Personal Information to provide us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Policy may affect our use of Personal Information that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your Personal Information, you must notify us prior to the effective date of the changes that you wish to deactivate your Account with us. Continued use of our Site or Service, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.