Tag archives: veterinary business

Embracing Customer Service and the Veterinary Leadership Institute

Embracing Customer Service and the Veterinary Leadership Institute

Customer service is of the highest priority at Paw Print Genetics. From the numerous positive reviews we have received on our Facebook page referencing our personal attention to detail, to the many emails we receive from our clients thanking us for a job well done, we recognized early on that we were on to something. After all, we know that without our loyal clients, we could simply not exist as a laboratory. The customer service goal established by our company culture is to exceed the expectations of every client that we have the privilege with which to work. We want our clients to come back to us for genetic testing, not because we are the only option, but because they have never had a better experience with a genetics laboratory.

Though the pursuit of exceeding client expectations is an ideal that most businesses strive for, the exact way to perform this level of service often remains elusive. In addition, there has been a long standing debate about whether the skills needed to provide great customer experiences are ones that can be taught or learned. One veterinary nonprofit organization, the Veterinary Leadership Institute, has helped prove that not only can these ...

Paw Print Genetics, a Family Endeavor

Paw Print Genetics, a Family Endeavor

Paw Print Genetics is a clinical laboratory dedicated to screening and diagnosis of genetic diseases and carrier states for all dogs. In deciding to start my second company, I engaged the help of my family members. My husband needed to be agreeable to investing (emotionally and financially) in another (yes, another) clinical laboratory. But this time, it would be ours and we could make the decisions, good or bad; we would be responsible for its successes and possible failures. After convincing him that Paw Print Genetics is a great idea, we started doing our homework. It is important to know the market. Our market is dog lovers; not a small market. They include owners, breeders, trainers, veterinarians and all the dogs that they breed, train and sell. Every dog deserves optimal genetic health.

Next came the science. Our staff spent months identifying the known genetic mutations in dogs and developing tests to accurately identify whether a dog is normal, a carrier or affected with these diseases. Some may ask “What does a human geneticist know about canine genetics?” Compared to the human medical literature, I was surprised how little is known about canine genetic diseases. The opportunities to make a ...