Archives for Feb. 3, 2014

Puppy Power: Dogs a Hit in Super Bowl Ads

There are few sure bets in the NFL or the Super Bowl. Calls are blown, favorites lose or the national anthem can be flubbed. When it comes to the biggest bets however, Super Bowl commercials are the riskiest around. But the power of a puppy is undeniable, as was clearly illustrated during this year’s championship game.

At around $4 million per 30-second commercial spot, an advertiser’s big gamble can vault their branding into the stratosphere (at least in the short term) with a winning commercial. On the other end of the spectrum, with that much money spent just on air time (and not counting production costs), heads can (and probably do) roll when a commercial misses its mark.

While it’s anyone’s guess as to what will resound with the Super Bowl audience from year to year, and in turn be fodder for water-cooler talk on Monday and go viral online (imprinting that branding, if done correctly, for days after the game), there seems to be no denying that puppies are a safe bet to at least garner the “awww” factor and vote and to keep a media buyer’s head from being kicked across the marketing department’s floor.

This year, Budweiser ...

Breed of the Week: Pug

Breed of the Week: Pug

One the oldest breeds known, the pug has always been a companion animal that has wanted to be around people. It dates to at least 400 B.C., and likely served as a foundation for several other breeds – including the bulldog, Pekinese and King Charles spaniel.

The pug is believed to have originated in Asia, likely China. Buddhist monks in Tibet were among the first to keep pugs as pets. Pugs were then taken to Japan, followed by Europe in the 16th Century. They were imported by the Dutch East India company and quickly became a favorite to royalty – including House of Orange (legend has it that a pug saved the life of the prince by alerting him to assassins), William III and Mary II, as well as Napoleon Bonaparte’s wife, Joséphine, and Queen Victoria and her grandson (King George V) and great grandson (King Edward VIII). The pug made its way into the homes and hearts of Americans in the 19th Century and was recognized by the AKC in 1885.

Ever a people-dog, pugs have been depicted in paintings and writings throughout history as accompanying their owners on travels, at parties, sitting in portraits and ...